NTEKIM JOHN SUNDAY

Led product strategy and execution for core financial technology features within a consumer-focused investment platform, driving innovation and operational control.

• Orchestrated end-to-end product strategy and execution for mission-critical features, including cashback auto-investment, digital wallet utilities, and gold ETF onboarding, enhancing core platform capabilities.
• Championed the integration of WhatsApp as a strategic distribution channel, launching conversational onboarding and BVN-based tiered KYC, significantly expanding customer acquisition funnels.
• Designed and deployed an innovative Auto-Investment System, seamlessly converting reward-based points into diversified asset classes (Equities, Gold, Index Funds, Fixed Income) via robust allocation logic and investment APIs.
• Initiated and drove the development of a comprehensive Back Office & Analytics Dashboard, empowering internal teams with real-time monitoring of feature adoption, ARPU, LTV, churn, and KYC progression.
• Defined and implemented robust product governance standards, including tiered access and transaction reversal protocols, significantly improving risk visibility and operational control.

Led digital marketing initiatives and product growth strategies, significantly enhancing online visibility, user experience, and B2B engagement for a technology platform.

• Led the redevelopment of the company's website, boosting online visibility by 100% and significantly improving overall user experience.
• Spearheaded comprehensive SEO strategies that enhanced Google SERP rankings by 50%, directly leading to a 15% increase in conversion rates.
• Developed and implemented targeted content strategies for a B2B audience, achieving 30% month-over-month growth in website traffic and a 71.3% engagement rate.
• Executed a robust backlinking strategy, securing 582 organic backlinks within 6 months and driving a 40% increase in organic traffic.

Managed website functionality, optimized user experience, and developed SEO-driven content to enhance sales funnel efficiency and user retention.

• Optimized website functionality and user experience, leading to improved user retention rates.
• Developed and implemented SEO-optimized content strategies that significantly enhanced sales funnel efficiency and conversion pathways.

Produced SEO-optimized content leveraging WordPress CMS and implemented data-driven strategies to significantly increase website traffic and conversions.

• Produced high-quality, SEO-optimized content leveraging WordPress CMS to enhance online presence and search engine performance.
• Implemented data-driven content strategies that resulted in increased website traffic and improved conversion rates for clients.

Managed company-wide social media presence, developed engaging content, and executed marketing campaigns that doubled social media following.

• Managed comprehensive company-wide social media pages, overseeing content creation and fostering vibrant community engagement.
• Implemented targeted marketing campaigns that successfully doubled the social media following within a short timeframe.
• Developed and executed brand awareness strategies across diverse digital channels, significantly expanding market reach.

Conducted specialized research on heavy metals in refinery wastewater using advanced analytical methods to support environmental compliance and safety.

• Conducted in-depth research on heavy metals in refinery wastewater, utilizing Atomic Absorption Spectrometry (AAS) methods for environmental analysis and reporting.

Conducted rigorous physical and chemical analyses of pharmaceutical products, ensuring compliance with WHO SOPs and contributing to regulatory benchmarking.

• Conducted physical and chemical analyses of pharmaceutical products, adhering strictly to WHO Standard Operating Procedures (SOPs).
• Participated in Oral Rehydration Salts (ORS) testing exercises, contributing to WHO regulatory benchmarking efforts.